Steve Ritchie is the CEO of the Papa John’s. Recently the company was engrossed in a problem of lack of confidence from the customers. A racist outburst from one of the senior managers here had caused an uproar from the customers. Steve Ritchie being the CEO moved in to calm the atmosphere by writing a letter to the customers highlighting to them some of the measures that the company was ready to undertake in order to deal with the challenges that they were facing.
Steve Ritchie has written the first letter that was posted on the company’s website, but it was not well received as it was said to be lacking an apologetic touch as well as compassion. He did a second letter to the customers because he cares about the relationship of the company with the customers. The second letter was sent to customers through the main subscription. In the letter, he showed how apologetic the company was for the outburst, and highlighted some key measures that he would take to ensure that the relationship is not lost. He exuded confidence that the company would accomplish its targets and restore its public confidence.
In the letter, Steve Ritchie pledged to be the person to supervise the implementation of all the measures that the company needs to take. He is ready to take personal responsibility for any of them is not implemented.
According to courier-journal.com, in the letter, Steve Ritchie reminded the customers that Papa john’s employs over 12,000 people and the opinion of one person should not be treated as an opinion that represents everyone working for this company. The company is represented by many people, and not just one even if he is the founder.
Steve Ritchie Papa Johns thanked the people who have stood with the company for all those years it has been in operation and hopes to retain them even for a longer time. He appreciated that Papa John’s is the company it is today because of the customers. If they were to turn their back on it, then there would be no business. Ritchie (@stevemritchie) promised that the company will continue serving the customers to the best of their abilities and will always treat them in the right manner.