Christopher Burch’s Insight on the Relation of Fashion to Technology

Many have tried to marry technology and fashion into one futuristic pot. Technology can be found in fashion in innovations as simple as light up shoes to the complicated smartwatch. The two have made an impact on each other in many ways. Recently, Christopher Burch has identified some important aspects of technology and fashion that has made a world of difference and continues to grow.
From its induction in the 70s the boom box had evolved from just a music machine to being an icon and symbol for the music industry in the 80s, says Burch. We have moved from personal CD players that were big and bulky to slim iPods that are small and convenient for wear.

Technology and fashion can be brought together to improve safety, encourage many to recycle and create energy. Still, we continue to progress in technology and fashion. Burch mentions how designers like Anouk Wipprecht, a Dutch Designer, make fashion statements using technology with pieces like her drink making dress and her self-painting dress. Safety is important to those in the fashion technology industry. Such as the neckwear made by designers Anna Haupt and Terese Alstin worn by cyclists that deploy airbags and protect their heads in the event of an accident. Many have even used technology and fashion to recycle trash into fashions. While some use them to create energy such as the creation of clothing to use the energy from movement to power electronics.

In some cases, fashion has boosted technology’s popularity and growth. Burch points out that in many ways fashion has improved technology. One example he uses is Google Glasses. They may not have been as popular if one the top designers, Diane Von Furstenberg had not used them in her fashion show. The use of fashion, in this instance, can arguably be a great reason that Google Glasses had some of its popularity.

Christopher Burch (https://www.engadget.com/2016/08/17/how-technology-gives-fashion-startups-an-edge-over-legacy-brands/) is the CEO of Burch Creative Capital, an investment company. Burch has been an investor and entrepreneur for over 40 years. He is successful due to his ability to understand consumer behavior and his experience with sourcing.
Burch’s experience is diversified and stems back to his college days at Itchica College. He started, with his brother, a company called Eagle Eye apparel which gained them $165 million after selling. Christopher Burch is a great entrepreneur who has had success in all aspects of business.

More about Chris Burch can be found in this Huffington Post article.