Alexandre Gama is a prominent entrepreneur and a leading creative executive in Brazil. He has unmatched professional expertise in the field of copywriting. His exceptional record of accomplishments as a copywriter has won him numerous accolades and recognitions. Gama has established a prosperous career in the competitive circles of advertising in Brazil.
Alexandre Gama began his career at Ogilvy and then Joined DMG. In 1994, he relinquished his position at DMG and joined ALMAP/BBDO as a partner and co-head. In 1996, the Y&R appointed him as the president and a member of governing council. Gama was in charge of operations of Y&R as well as Wunderman – he became the first creative specialist in Brazil to oversee two distinct communication disciplines.
In 1999, Alexandre Gama decided to build his entrepreneurial career. Therefore, he unveiled Neogama, an advertising agency that offers unique marketing solutions to Brazil-based businesses. In last 18 years, Neogama has become a heavyweight in the Brazilian advertising sector. In 2002, Gama agreed to merge Neogama with BBH to form Neogama/BBH. According to Alexandre Gama, the merger was a strategy to facilitate the concurrent growth of the two entities. In 2013, Gama took up the position of chief creative officer of BBH following the retirement of John Hegarty. In early 2016, Neogama became a standalone entity after Gama relinquished his position at BBH.
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